Thursday, 28 August 2014

Ann Summers apologises after launching a range of underwear with the same name as terrorist group ISIS

Ooops! Looks like one of our favourite lingerie brands have gotten themselves into a bit of trouble...

http://www.dailymail.co.uk/news/article-2732768/Ann-Summers-apologises-launching-range-underwear-terrorist-group-ISIS.html

By Darren Boyle for MailOnline
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- Ann Summers said they named the ISIS lingerie range 'months' ago
- The company said the range is named after the Egyptian fertility goddess Isis
- Ann Summers said they are totally opposed to violence and terrorism
- The Isis range features thongs, suspenders, bras and a babydoll

Saucy clothing retailer Ann Summers has been forced to apologise after it named its latest range of frilly knickers after an Egyptian godess who happens to share a name with Islamic terror group ISIS.

According to the company, they had chosen the name Isis for their latest brand of underwear several months ago, before the terrorist organisation came to public prominence.

The range of underwear costs between £14 for the Isis thong to £50 for the Isis Cami Suspender


Ann Summers has apologised for any offence caused by its new range of Isis branded lingerie
The firm said they had named the sexy range after the Egyptian goddess of fertility and not the terrorists

A spokesperson for Ann Summers said: 'We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence.

'We apologise for any offence caused.'

The range of eight garments are black-and-white in colour and offer a range of coverage and are on sale from the more than 100 stores across Britain and on the company's website.

The company chose the name Isis, who was the Egyptian god of fertility.

According to Encyclopedia Britannia: 'Isis was a good queen who supported her husband and taught the women of Egypt how to weave, bake, and brew beer.'

However, she also shares a name now with the Islamic State of Iraq and Syria (ISIS), who have since shortened their name to the Islamic State, (IS).

Ann Summers said they had no intention of pulling the controversial range of thongs, suspenders, and bras - both plunging and balcony - from sale.

 The company said the name was chosen months ago and described the timing of the launch as 'unfortunate'

Anyway, here is what Egyptian feminist Aliaa Magda Elmahdy and a friend thinks of ISIS:


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